
Bucherer Group
A Swiss family business since 1888
Learn more about the Bucherer Group
A wristwatch from Carl F. Bucherer
Your jeweller for luxurious watches
At Bucherer, you will find the largest range of exquisite watches. Our first-class selection includes renowned watch brands such as Rolex, Carl F. Bucherer, Cartier, Chopard, IWC Schaffhausen, Longines, Piaget, TAG Heuer and Tudor as well as the exclusive watch collection Bucherer BLUE EDITIONS.
Since 2001, we have continued the Bucherer family’s watchmaking tradition that stretches back to 1919 under the name Carl F. Bucherer. This watch brand that is produced in Switzerland is popular all around the world.

Jewellery from the Bucherer ateliers in Lucerne
Jewellery creations from Bucherer Fine Jewellery
Over the last 130 years, Bucherer has established an exclusive reputation for itself with its range of exquisite jewellery and prize-winning creations. Bucherer Fine Jewellery designs and produces the renowned jewellery collections Peekaboo, Lacrima, Vivelle, Pastello, Variato and Dizzler.
At our in-house ateliers in Lucerne, designers, gemmologists, goldsmiths and many other experts create unique pieces of jewellery. It is also a great honour for us to make your individual wishes a reality with custom-made pieces featuring rare diamonds, unique colour gemstones and sought-after pearls.

The Bucherer store in Paris
Exclusive stores throughout Europe
The family business Bucherer employs over 2,400 staff and has now been under the stewardship of the Bucherer family for three generations, with Jörg G. Bucherer currently Chairman of the Board of Directors. Our headquarters remain in Lucerne to this day.
Bucherer is present at 34 choice locations in Europe: with 17 stores in Switzerland, 10 branches in Germany, a flagship boutique in Vienna, a store in Copenhagen and 4 boutiques in London. Furthermore, our store in Paris is the largest watch and jewellery store in the world.
The Bucherer Group also owns Juwelier Kurz AG, which has 12 stores, as well as 3 Swiss Lion AG stores and various brand boutiques. In January 2018, Bucherer announced its takeover of the US luxury watch retailer Tourneau, which has 28 stores across the US.
Organisational chart of the Bucherer Group
Guido Zumbühl
CEO
Stephan Ulrich
Compliance Officer
Jörg Baumann
Marketing, Communication
Member of Group Management
Patrick Graf
Watches Division
Member of Group Management
Jean-Luc Hardmeyer
Jewellery Division
Member of Group Management
Ivo Scala
Tourism
Trading Company CH, AT, F
Swiss Lion
Member of Group Management
Sascha Moeri
Watch Manufacturing Division
Member of Group Management
Hanspeter Schraner
Finance, Group-Wide Services, Corporate Development
Member of Group Management
Yves Birchmeier
Human Resources, Group-Wide Services
Member of Group Management