BUCHERER FINE JEWELLERY OPENS POP-UP STORE AT SELFRIDGES IN LONDON
Bucherer Fine Jewellery is expanding its presence to London, and will be opening a pop-up store at world-famous department store Selfridges. It will be followed in Spring 2018 by the first Bucherer Fine Jewellery Boutique, in Selfridgesʼ Wonder Room.
Text: 04 Dec, 2017
Bucherer’s expansion into Great Britain began in March 2017. Now Bucherer is proud to announce the opening of its first Bucherer Fine Jewellery Boutique, for which the company has chosen the world-famous Selfridges department store in Oxford Street, in the very heart of London. The pop-up store will offer customers an unusual way to discover the brand. Within inspiring and relaxed surroundings, the store invites customers on a voyage of exploration into the world of Bucherer Fine Jewellery. Alongside selected items of jewellery displayed beautifully in the sales area, Bucherer Fine Jewellery will also provide an insight into the art of hand-producing exquisite pieces as practised by the House of Bucherer in its own workshops since its foundation in 1888. The opening of the Bucherer Fine Jewellery Boutique in Selfridges’ Wonder Room will follow in spring 2018.