B Dimension

Bucherer Fine Jewellery launches an ultra-chic collection with wonderful designs
Lucerne, July 2018 – The Bucherer Fine Jewellery brand is to announce the launch of its new B Dimension jewellery collection on 1 October 2018. The geometric collection of New York jewellery designer Yunjo Lee was inspired by the work of the artist Ellsworth Kelly. The sophisticated design brings a new dimension to the circle and lends the collection its distinctive character.

MINIMALIST FORM, MAGICAL ALLURE: THE PIECES OF JEWELLERY IN THE B DIMENSION COLLECTION REINTERPRET THE CIRCLE

With B Dimension, Bucherer Fine Jewellery has created a very simple purist diamond collection, designed for self-assured women with a flair for unique design. It comes as no surprise that the company again opted to cooperate with New York jewellery designer Yunjo Lee to create its latest collection. The jewellery is inspired by art, and the simplicity of the 26-piece collection including earrings, necklaces, rings, and bracelets, radiates a magical lightness. Its distinctive feature is a circle made of the finest diamond pavé, which adorns the delicate pieces of jewellery like stylised butterfly wings. The core collection is crafted in 18-carat white gold. Rings are also available in pink gold and white gold.

B Dimension is lent a dash of colour by models with brilliant blue lapis lazuli, carmine carnelian or deep black onyx, set in pink gold. The collection is crowned by more dazzling models with additional brilliant diamonds and a High Jewellery piece. On each piece of jewellery, the reverse side of the circle is signed with a small “B” – the Bucherer Fine Jewellery logo. The design is minimalist, timeless and feminine, and yet the pieces of jewellery retain an urban, ultra-chic feel. The B Dimension collection includes currently trendy bangles, intricate bracelets and delicate rings that invite you to mix and match and create an individual look that expresses your personal style. “B Dimension lets women wear a piece of art,” says Yunjo Lee.

THE SOUTH KOREAN DESIGNER WAS INSPIRED BY ELLSWORTH KELLY

Yunjo Lee studied art in New York and is renowned for her conceptual, yet also poetic approach to the design process. Art is an inspiring influence. She sees a parallel with jewellery, because both works of art and pieces of jewellery are an expression of pure emotions. When creating the new Bucherer Fine Jewellery collection, she was inspired by the work of American artist and sculptor Ellsworth Kelly. This inspiration is clear in her use of geometry, colour fields, clarity and simplicity.

In the centre of the B Dimension design lies the geometric shape of the circle. The designer produced a series of artistic sketches on this circle, which acted as the starting point for design development. Yunjo Lee engages with the transformation of the circle; her mission being to bring a new dimension to this classic shape. She cut out paper circles and began to experiment with them. “A major challenge was to find the right angle to ensure symmetry while creating the perfect effect of light reflection and shadow on the circle itself,” says the designer.

FROM NEW YORK TO LUCERNE: YUNJO LEE WORKED CLOSELY WITH THE BUCHERER FINE JEWELLERY ATELIER TO REALISE THE DESIGN

To create the jewellery, the designer selected a micropavé of tiny brilliant diamonds with diameters from 0.7 to 0.9 mm, adding dashes of colour on the pieces with matte coloured gemstones like lapis lazuli, onyx and carnelian. The gemstones cover the very fine folded gold circle. Translating the design into the finished pieces of jewellery demands sound technical expertise, an instinctive feel and a trustful cooperation of experienced specialists such as goldsmiths and gemstone setters. During this phase, Yunjo Lee worked closely with the Lucerne atelier. The brand maintains very good, respectful and collaborative relations with the world’s leading industry specialists and constantly surprises with its innovative products. With B Dimension, Bucherer Fine Jewellery has once again succeeded in capturing this spirit in an inspirational collection.

BUCHERER FINE JEWELLERY CREATES JEWELLERY FOR TODAY AND TOMORROW

Today, Bucherer Fine Jewellery is one of the leading brands in the European jewellery industry and looks back on a long tradition. The brand is known for its precious and rare gemstones as well as extremely precise craftsmanship when it comes to jewellery making. To Bucherer Fine Jewellery, jewels are therefore more than just attractive accessories. They are an expression of your individual, unmistakable personality and a strong statement. Bucherer Fine Jewellery’s timeless and modern creations reflect this uniqueness, spread a feeling of joie de vivre and act as lifelong companions. Alongside its Collections, High Jewellery and Classics, Bucherer Fine Jewellery also offers its international clientele the exquisite Romance collection and the trendy Daily Treasures collection for the modern woman who is young at heart. Unique. Like you.

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