Bucherer Fine Jewellery opens pop-up store at Selfridges in London
Text: 4 December 2017
Bucherer’s expansion into Great Britain began in March 2017 with the acquisition of THE WATCH GALLERY and its six stores in London. The boutiques were renamed in the Autumn and have operated under the Bucherer 1888 brand since October 2017. In future, the product range will include not only luxury timepieces but also Bucherer Fine Jewellery.
Now Bucherer is proud to announce the opening of its first Bucherer Fine Jewellery Boutique, for which the company has chosen the world-famous Selfridges department store in Oxford Street, in the very heart of London. The pop-up store will offer customers an unusual way to discover the brand. Within inspiring and relaxed surroundings, the store invites customers on a voyage of exploration into the world of Bucherer Fine Jewellery. Alongside selected items of jewellery displayed beautifully in the sales area, Bucherer Fine Jewellery will also provide an insight into the art of hand-producing exquisite pieces as practised by the House of Bucherer in its own workshops since its foundation in 1888. The Boutique will also feature a demonstration of Bucherer Fine Jewellery’s specialist expertise in diamonds. And in a private lounge, customers will have the chance to design individual pieces of jewellery themselves. Bucherer Fine Jewellery guarantees an unforgettable experience for couples in love. An individual, romantic message can be projected onto the wall – a truly wonderful accompaniment to the purchase of an exquisite piece of jewellery. The opening of the Bucherer Fine Jewellery Boutique in Selfridges’ Wonder Room will follow in spring 2018.
Today, Bucherer is one of Europe’s leading watch and jewellery retailers. The Bucherer Fine Jewellery brand was launched in October 2017. It represents the House’s entire jewellery collection and represents the significance of this sector for the company. For Bucherer, jewellery is far more than a decorative accessory. It is an expression of the wearer’s own, unmistakable personality and makes an unequivocal statement. And the creations of Bucherer Fine Jewellery are equally unique, radiating a modern yet timeless sense of joie de vivre and accompanying their owners for lifetime. Apart from its collections, such as Lacrima, High Jewellery and Classics, Bucherer Fine Jewellery offers an international clientele a select Romance collection for true love and a trendy Daily Treasures collection for the young – and young-at-heart – modern woman. Unique. Like you.