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Bucherer launches its new Peekaboo jewellery collection at the recently opened roomers hotel in Munich

To mark the launch of the Bucherer Fine Jewellery brand and Peekaboo, its latest collection, the tradition-steeped watch and jewellery retailer hosted an event at the luxury Roomers hotel in Munich. The jewellery specialists treated a select group of guests to an insight into the creative process behind the jewellery collection and an opportunity to meet New York designer Yunjo Lee personally as well as the other individuals behind Peekaboo.

Text: 06 Oct 2017

An inspiring evening with the focus on modern lifestyle

Bucherer treated its guests to a spectacular event at the newly opened Roomers Hotel in Munich's West End. Like the Bucherer Fine Jewellery brand and the new Peekaboo collection, the location is an unequivocal declaration of lust for life. Guido Zumbühl, CEO of the Bucherer Group, welcomed his guests to an evening full of surprises and invited them into the world of the life-affirming coloured gemstone collection. Also present were New York jewellery designer Yunjo Lee and the team responsible for the creation of Peekaboo.

Peekaboo radiates a sense of freedom and unbridled lust for life

The pieces in the Peekaboo jewellery collection were created for women whose attraction lies in the sense of savoir-faire, who stylishly celebrate their own singular personalities. This light-hearted, contemporary vision of femininity is reflected in Peekaboo's original and modern design. The creations in the collection strike a harmonious balance between stark simplicity and delicacy, between strength and fragility and between timelessness and modernity.

Yunjo Lee, the New York jewellery designer with South Korean roots, took her inspiration for the collection from style icon Marie Antoinette. The last Queen of France before the Revolution shook off the restraints of her background and, with characteristic self-assurance and a sense of mystery, went her own way. She has subsequently influenced fashion and art down to this day. Yunjo Lee has transported her into our age and calls her Modern Antoinette, a self-confident and modern woman who calls convention into question yet at the same time is very feminine and romantic.

The result is a unique collection of pastel-coloured gemstones, whose overwhelming sense of joyful light-heartedness awakens emotions and is named after peekaboo, a fun game played by and with young children. The purist design, which perfectly sets off morganite, aquamarine and yellow beryl gemstones in rose gold settings, is accentuated by an enlarged prong made of diamond pavé. This unexpected design element is the signature feature of the Peekaboo collection and imbues the individual pieces with a lively, light-hearted sense of spontaneity. The collection, consisting of 23 different pieces, is lovingly designed and decorated on the reverse side with a B – the hallmark of Bucherer Fine Jewellery.

Bucherer Fine Jewellery creates individual pieces for today and tomorrow

Bucherer is a family-owned company and today is one of the leading protagonists in Europe's jewellery sector, looking back on a long tradition in the manufacture and sale of jewellery. For Bucherer, renowned equally for its rare and precious stones and precision craftsmanship, jewellery is much, much more than a decorative accessory. It is an expression of the wearer's own, unmistakable personality and an unequivocal statement. And the creations of Bucherer Fine Jewellery are equally unique, radiating a modern yet timeless sense of joie de vivre and accompanying their owners for an entire lifetime. Apart from its collections, such as Lacrima, High Jewellery and Classics, Bucherer Fine Jewellery offers an international clientele a select Romance collection for true love and a trendy Daily Treasures collection for the young – and young-at-heart – modern woman. Unique. Like you.

To the Peekaboo press release

MEdia Contact

Bucherer AG
Regina Schilcher
Langensandstrasse 27
6002 Lucerne
T +41 41 369 70 00
regina.schilcher@bucherer.com

Contact media spokesperson

Bucherer AG
Jörg Baumann
Langensandstrasse 27
6002 Lucerne
T +41 41 369 70 00