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On 26 October 2017, Bucherer will launch the 16th model in the Bucherer BLUE EDITIONS line: the Baume & Mercier Clifton Club Shelby® Cobra Bucherer BLUE EDITIONS. The timepiece, a tribute to the legendary Shelby Cobra Daytona coupé racing car, is limited to 100 watches and will be on sale exclusively at all Bucherer boutiques.

Text: 24 OCT, 2017

A long history ties Baume & Mercier and Bucherer, both companies with strong traditions. Since the 1920s, they have cultivated an excellent relationship and share common values, such as a love of watches, watchmaking and stylish design. The latest addition to the Bucherer BLUE EDITIONS fills the two companies with pride. “The result of a relationship based on so much mutual affinity is an elegant sport watch that reflects the universe of both brands and will certainly appeal to customers who like an exclusive watch with a historical background”, explains Alain Zimmermann, CEO of Baume & Mercier. The partnership between Baume & Mercier and sports car manufacturer Shelby has inspired a watch designed to serve as a reminder of the legendary American Shelby Cobra Daytona coupé. “Mechanical watches and vintage sports cars fascinate people with their combination of aesthetic design, sophisticated technology and tradition. They are an expression of an individual lifestyle”, says Patrick Graf, Director of Watches with Bucherer. 

Baume & Mercier’s designers were particularly impressed by the aesthetics and unmatched power of the racing car built during the 1960s. The spokes in the wheels were the inspiration for the rotor inside the movement. Made of titanium, it leans on the car’s lightweight aluminium construction. Design elements, such as the racing car’s typical stripes and Cobra logo, are cleverly integrated into the subdials and second hand. The main dial in blue harmonizes perfectly with the black, carbon-look calfskin strap. It has a blue seam and a blue lining, giving the watch additional character. 

The special edition is limited to 100 pieces and watch lovers who secure one of the watches will belong to an exclusive circle. The Baume & Mercier Clifton Club Shelby® Cobra Bucherer BLUE EDITIONS will be on sale only at all Bucherer boutiques.

Baume & Mercier Clifton Club Shelby® Cobra Bucherer BLUE EDITIONS (limited to 100 watches), stainless steel, 44 mm, automatic movement (Valjoux 7750), date display, CHF 4390.–, EUR 4300,–

The Clifton Club Shelby® Cobra Bucherer BLUE EDITIONS comes in an elegant black-and-silver case with a 1:43 scale model of the Shelby® Cobra Daytona Coupé.

About the Bucherer BLUE EDITIONS

The Bucherer BLUE EDITIONS watch collection comprises 16 exclusive timepieces that Bucherer has created with 11 renowned watchmakers. 

For almost 130 years, Bucherer has offered its customers a wide choice of outstanding timepieces from first-class manufacturers. The unique connections between Bucherer and the industry’s best-known brands are the result of many years’ ongoing cooperation based on know-how, mutual respect and an impressive depth of expertise in relevant areas. The 16 ladies’ and men’s watches in the exclusive Bucherer BLUE EDITIONS collection are the fruit of these unique partnerships and were developed jointly by Bucherer with watch manufacturers Audemars Piguet, Baume & Mercier, Carl F. Bucherer, Chopard, IWC Schaffhausen, Jaeger-LeCoultre, Longines, H. Moser & Cie., Panerai, Piaget and Tudor. At the heart of the collection is the color blue. It has for centuries been a source of inspiration for countless artists and is reminiscent of the sky and the sea, and also the color of nobility. Above and beyond that, it symbolizes the House of Bucherer and, as such, is one of the Bucherer brand’s most recognizable features.









About Bucherer

Founded in 1888, the family company Bucherer has one of the most distinguished traditions in Europe’s watch and jewellery industry, and over the last 129 years has established for itself an exclusive reputation with its range of exquisite jewellery and prize-winning creations. Its boutiques also offer the company’s international clientele a wide range of luxury watches from renowned brands. Bucherer AG is present at exclusive locations in Europe, with 16 stores in Switzerland, 10 stores in Germany, 4 in England, 1 store each in Vienna and Copenhagen, and the world’s largest watch and jewellery store in Paris. The company is now in run in the third generation by Jörg G. Bucherer and employs over 1,600 staff.

MEdia Contact

Bucherer AG
Regina Schilcher
Langensandstrasse 27
6002 Lucerne
T +41 41 369 70 00

Contact media spokesperson

Bucherer AG
Jörg Baumann
Langensandstrasse 27
6002 Lucerne
T +41 41 369 70 00