Rolex facts and figures
Our summer Rolex models
Rolex watches: pioneering technological advancement
Ernst Bucherer and Hans Wilsdorf’s close friendship resulted in an equally close business relationship that continues to tie these two renowned companies to this day.
Rolex and Bucherer – a connection that spans generations
In the years to come, Rolex watches gained a reputation around the world thanks to their extreme precision, excellent water-resistance and high level of durability. The Rolex watch from Geneva became popular amongst well-known figures ranging from politicians to athletes, which also contributed to the company’s success.
The Rolex Oyster: the world’s first water- and dust-resistant watch
The world’s first water- and dust-resistant watch
To convince the rest of the world that not a single drop of water would make its way into the case, Hans Wilsdorf had a spectacular idea: he gave the British swimmer Mercedes Gleitze a Rolex Oyster to wear during her attempt to swim the English Channel in 1927. The watch continued to work perfectly even after more than 10 hours in the water. The sporting event captured the attention of the media and also helped to make Rolex a household name around the world.
Rolex Oyster Perpetual Explorer
Every watch is made by hand
The Rolex Datejust was the first mechanical watch with an automatic movement to show the date on the dial.
The world’s first automatic watch
The Rolex Day-Date with date magnifier
The date magnifier as a signature design element
Made in Switzerland: the Rolex Cosmograph Daytona
All of the components made in-house
In Biel, more than 2,000 employees develop and assemble Rolex movements using hundreds of components. Highly skilled watchmakers assemble and adjust the movements by hand. The Chêne-Bourg site is where the dials and the watch components that are set with gemstones take shape.
Among other things, the green seal accompanying every Rolex guarantees the extreme accuracy and water-resistance of these watches.
COSC certificate and the green Rolex seal
Rolex tests watches with cased-up movements with regard to their chronometric precision and water-resistance as well as their automatic movement in its in-house laboratory subject to strict test conditions. The green Rolex seal confirms that the watches have passed the company’s final check. The green seal is coupled with a five-year warranty, which applies to all Rolex models.
Cerachrom bezels: exceptionally robust and impervious to scratches
Cerachrom bezels: robust and durable
Cerachrom bezels ensure lasting beauty and functionality – even under extreme conditions.
Rolex’s robust and elegant bracelets
Rolex bracelets and clasps
The Rolex Sky-Dweller with gold from the foundry in Plan-les-Ouates
The gold foundry in Plan-les-Ouates
Bucherer: an official Rolex specialist retailer
Get in touch with us to schedule an appointment with one of our Rolex specialists. We are happy to help you choose the perfect Rolex watch for you.