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Swatch, launched in 1983 by Nicolas G. Hayek, is a leading Swiss watchmaker and one of the world's most popular brands. The first Swatch watches surprised everyone with their revolutionary concept, creative design and provocative spirit. The brand philosophy is based on color, movement, lightness and transparency, which can be seen in every Swatch product and project. Today Swatch continues to innovate and surprise with new models, collections and special editions.

Skin Irony

Creating a #FutureClassic

YouTube-Channel: Swatch


Signature classic lines sway graceful contemporary contrasts; everlasting materials merge with elegant profiles and lustrous reflections. At just 5.8 mm high, Swatch has created the first metallic version of its slimmest watch line. The Swatch SKIN Irony collection comes with eight brand new models, featuring meticulously brushed and polished stainless steel wrapped in vintage-feeling metals, rough and classic leather as well as soft silicone.

Swatch & Art

Swatch is renowned for its creative partnerships and strong support for art, artists and young talents across the broad spectrum of contemporary art. For more than 30 years, Swatch has invited painters, photographers, filmmakers, sculptors, fashion designers and others from a wide range of disciplines to create art on “the world’s smallest canvas”. By taking its amazing Swatch watches to millions around the world, the Swiss watchmaker has built what may be the world’s largest art gallery on the wrist. Convinced that artists can make the world a better place, today Swatch runs the Swatch Art Peace Hotel in Shanghai, where artists from around the world are provided accommodation and studio space to create in total freedom.