Bucherer has joined forces with the most prestigious watchmakers to create timepieces for the exclusive, limited-edition BLUE EDITIONS watch collection – all inspired by the colour blue.

Bucherer BLUE EDITIONS

Discover Bucherer BLUE EDITIONS: the unique watch collection dedicated to the colour blue – available exclusively at Bucherer. This collection has been the fruit of our partnerships with renowned watchmakers. The most prestigious brands in the watchmaking industry create special models exclusively for Bucherer.

Inspired by the colour blue and created by first-class watchmakers

An iconic collection created by iconic houses
The most prestigious brands in the watchmaking industry create the timepieces in the Bucherer BLUE EDITIONS collection and give them a modern look.

Models from the Bucherer BLUE EDITIONS watch collection.

Bucherer BLUE EDITIONS: sophisticated, modern and cool

With a Bucherer BLUE EDITIONS watch, you will be wearing an exclusive timepiece manufactured by a watchmaker steeped in tradition. The colour blue has been inspiring artists for centuries, and it is no secret among watch aficionados that blue is a particularly beautiful hue for timepieces.

Partnerships with first-class watchmakers

Bucherer BLUE EDITIONS pay homage not only to the Bucherer colour but also to our long-standing partnerships with renowned watch manufacturers. These partnerships are based on exceptional competence, mutual respect and innovative spirit. With the Bucherer BLUE EDITIONS collection, we hope to share these attributes with you.

The Bucherer BLUE EDITIONS timepieces

Learn more about the watches in the collection

Harley-Davidson BLUE EDITION

The Harley-Davidson BLUE EDITION is a custom motorbike par excellence. Taking over 2,500 hours to produce, this unique motorcycle was developed by Bucherer in collaboration with the Swiss custom Harley-Davidson workshop Bündnerbike.

  • Every metal element found on this one-of-a-kind machine has been produced, welded, beaten, ground and polished by hand
  • The Harley-Davidson BLUE EDITION is the world’s first motorcycle to feature a motor that is lit up from the inside

«The Harley-Davidson BLUE EDITION complements our Bucherer BLUE EDITIONS watch collection perfectly. This collection is the fruit of our unique partnerships with the most prestigious brands in the watchmaking industry.» Patrick Graf, Chief Commercial Officer at Bucherer. Discover the Harley-Davidson BLUE EDITION.

Classic Fusion Bronze Bucherer BLUE EDITIONS, bronze/ceramic, 45 mm, automatic movement, chronograph, date display, 42-hour power reserve

Hublot CLASSIC FUSION BRONZE Bucherer BLUE EDITIONS

Hublot’s signature feature is the combination of extraordinary materials and revolutionary design. In the Classic Fusion Bronze Bucherer BLUE EDITIONS, Hublot for the first time combines a bronze case with a black ceramic bezel, and the watch also features a blue dial with sun-pattern finish and a blue leather strap. The 45 mm case houses a mechanical automatic movement with a 42-hour power reserve. A timepiece designed for the modern gentleman, the watch is finished with a beautiful natural patina. Hublot’s distinctive bronze case showcases subtle yellow and pink tones that develop an individual character over time, ensuring every watch is a unique piece for its wearer.
Happy Sport 36 mm Automatic Bucherer BLUE EDITIONS

Happy Sport 36 mm Automatic Bucherer BLUE EDITIONS, stainless steel, 36 mm, automatic movement, bezel set with sapphires (total approx. 2.00 ct), moving diamonds (total approx. 0.19 ct) and sapphires (total approx. 0.15 ct), date display, 42-hour power reserve

Chopard Happy Sport 36 mm Automatic Bucherer BLUE EDITIONS

For Chopard, the Bucherer BLUE EDITIONS are the very embodiment of innovation and creativity. This inspired the brand to work with Bucherer to create what is already the third Happy Sport model for the exclusive collection. The colour blue is integrated into the design of this special edition of the iconic ladies’ watch in a wonderfully elegant way with a bezel set with blue sapphires. Three blue sapphires join the four moving diamonds that dance around the dial of the Happy Sport 36 mm Automatic Bucherer BLUE EDITIONS, and the crown is also set with a stunning blue sapphire. This playful yet elegant model is driven by a mechanical automatic movement and features a date display, making it ideal for the modern woman who does not make any compromises.

Discover the Chopard Happy Sport 36 mm Automatic Bucherer BLUE EDITIONS.

Fifty Fathoms Bathyscaphe Bucherer BLUE EDITIONS, ceramic, 43 mm, in-house automatic movement, date display, chronograph with flyback function, small-seconds subdial, 50-hour power reserve.

Blancpain Fifty Fathoms Bathyscaphe Bucherer BLUE EDITIONS

Blancpain and Bucherer are not only united by their close partnership and shared pursuit of excellence, but also the colour blue. For Blancpain, this colour symbolises the passion for the underwater world. The successful partnership is now celebrated with the Blancpain Fifty Fathoms Bathyscaphe Bucherer BLUE EDITIONS. The special edition is the first Blancpain model that is almost entirely blue. The timepiece is unique thanks to its satin-polished hour ring and a rotor with Bucherer engraving, yet also includes all the traditional technical features that have established this diver’s watch as an icon since the 1950s. This Bucherer BLUE EDITIONS model is perfect for active people who need to be able to rely on their watch in every situation – underwater and on land – and equally dazzles true watch-lovers.

Discover the Blancpain Fifty Fathoms Bathyscaphe Bucherer BLUE EDITIONS.

Vacheron Constantin Traditionnelle BLUE EDITIONS

We are pleased to present the latest additions to the Bucherer BLUE EDITIONS family: three new models by Vacheron Constantin. With the characteristic deep blue hue of the Bucherer BLUE EDITIONS collection in mind, Vacheron Constantin has reinterpreted the Traditionnelle, the Traditionnelle 14-Day Tourbillon and the Traditionnelle Small Model.

  • The minimalist design of the Vacheron Constantin Traditionnelle Bucherer BLUE EDITIONS will appeal to fans of classic elegance.
  • The Traditionnelle 14-Day Tourbillon Bucherer BLUE EDITIONS remains understated while still dazzling with an artfully designed seconds display in the tourbillon.
  • For ladies, Vacheron Constantin offers a smaller, diamond-encrusted model that will attract admiring glances despite its simplicity.

Discover the Vacheron Constantin Traditionnelle BLUE EDITIONS.

TAG Heuer – Formula 1 Bucherer BLUE EDITIONS

The TAG Heuer Formula 1 Bucherer BLUE EDITIONS will make the hearts of motorsport fans skip a beat. Thanks to two changeable straps and a strikingly sporty design, this special-edition timepiece from Bucherer and TAG Heuer can be worn on any occasion.

  • The watch dazzles with its blue dial, meticulously hand-applied indexes and rotating aluminium bezel with a 60-minute scale.
  • The gleaming stainless-steel bracelet can be switched out in favour of a robust blue rubber strap, giving this striking timepiece an even sportier look.

Discover the TAG Heuer Formula 1 Bucherer BLUE EDITIONS.

The IWC Portugieser Chronograph Classic Bucherer BLUE EDITIONS is inspired by the nautical instruments used by the seafarers of old.

The IWC Portugieser Chronograph Classic from the Bucherer BLUE EDITIONS collection.

IWC – Portugieser Chronograph Classic

IWC has created a special edition of the Portugieser Chronograph Classic for Bucherer. The watch features a stunning combination of a blue dial with the warmth of a rose gold case. 

  • The shimmering dial with its sun-pattern finish creates a subtle contrast with the rose gold counters.
  • Rose gold hands add a striking touch of lustrous colour.

The long and illustrious history of the IWC Portugieser watch family dates back to the nautical instruments used by the seafarers and explorers of old. Discover the IWC Portugieser Chronograph Classic.

 
The Piaget Polo S Bucherer BLUE EDITIONS is a sporty yet elegant stainless-steel watch for men with style.

The Piaget Polo S from the Bucherer BLUE EDITIONS collection.

Piaget – Polo S

This sporty yet elegant stainless-steel watch has been created by Piaget especially for style-savvy men who play by their own rules. The Piaget Polo S Bucherer BLUE EDITIONS is characterised by its unique design, which features a cushion-shaped dial that is integrated into a round case.

  • Subtle rose gold elements contrast beautifully with the elegant dark blue of the guilloche dial.
  • The sapphire-glass back provides a view of the in-house automatic movement, with the Piaget coat of arms engraved on the blue rotor. 
  • An alligator leather strap perfectly complements the character of this sophisticated timepiece.

The Piaget Polo S is a limited edition of 100 pieces. Discover the Piaget Polo S Bucherer BLUE EDITION.

The two-tone Chopard Happy Sport from the Bucherer BLUE EDITIONS collection

The two-tone Chopard Happy Sport from the Bucherer BLUE EDITIONS collection.

Chopard – Happy Sport

This ladies’ watch already enjoys cult status and serves as a testament to the excellent business relationship enjoyed by Chopard and Bucherer for over 20 years. Chopard has created a special version of its Happy Sport timepiece for the Bucherer BLUE EDITIONS collection.

  • This exquisite watch features the characteristic Happy Diamonds. 
  • Two moving sapphires make the Happy Sport particularly elegant.
  • Blue indexes and a blue alligator leather strap complete the design.

With this model, the Happy Sport is now available in a two-tone version – no more trade-offs for the ladies! Discover the Chopard Happy Sport Bucherer BLUE EDITIONS.

 
The Clifton Club Shelby Cobra Chronograph designed by Baume & Mercier as part of the Bucherer BLUE EDITIONS collection was inspired by the legendary American coupé.

The Baume & Mercier Clifton Club Shelby Cobra Chronograph from the Bucherer BLUE EDITIONS collection.

Baume & Mercier – Clifton Club Shelby Cobra Chronograph

This Bucherer BLUE EDITIONS model was inspired by the legendary Shelby Daytona Cobra Coupé. Built in the 1960s, this American racing car was truly beautiful in its design and housed an engine that generated incredible power. 

  • The rotor of the watch is inspired by the spokes of the car’s wheels.
  • Design elements such as the trademark Shelby Cobra stripes and the Cobra logo have been cleverly integrated into the subdials and the seconds hand.
  • The blue main dial is perfectly complemented by the black carbon-look calfskin strap.

Since the 1920s, Bucherer and Baume & Mercier have maintained an excellent relationship based on common values such as a shared love of watches, watchmaking and stylish design. The partnership between Baume & Mercier and the sports-car manufacturer Carroll Shelby provided the impetus for this incomparable watch. Discover the Clifton Club Shelby Cobra Chronograph Bucherer BLUE EDITION.

The Tudor Heritage Black Bay Bronze Blue from the Bucherer BLUE EDITIONS collection develops a unique patina as it ages, making it a highly personal collector’s item.

The Tudor Heritage Black Bay Bronze Blue from the Bucherer BLUE EDITIONS collection.

Tudor – Heritage Black Bay Bronze Blue

The defining feature of the Tudor Heritage Black Bay Bronze Blue is its eye-catching, bronze-coloured case. Choosing this metal, a durable alloy of aluminium and bronze, allows for a subtle, unique patina that reflects the lifestyle of the wearer, making the watch a highly personal collector’s item.

  • The design itself – the dial and the domed glass – is reminiscent of the first Tudor diver’s watches. In the 1970s, these watches were manufactured in large numbers for the French marine corps. 
  • The original Tudor blue served as the inspiration for the colour of this new model.

Discover the Tudor Heritage Black Bay Bronze Blue Bucherer BLUE EDITIONS.

 
The Audemars Piguet Royal Oak Offshore Chronograph from the Bucherer BLUE EDITIONS collection dazzles with its interplay of shapes and colours.

The Audemars Piguet Royal Oak Offshore Chronograph from the Bucherer BLUE EDITIONS collection.

Audemars Piguet – Royal Oak Offshore Chronograph

This high-performance chronograph will delight watch aficionados who strive to set themselves apart. The model designed by Audemars Piguet is a perfect fit in the Bucherer BLUE EDITIONS collection: when the watch was launched in 1972, blue was the colour chosen for its now-famous tapisserie dial. 

  • The interplay of shapes and colours lends this men’s watch a chic and sporty appeal. 
  • Various materials such as rose gold and stainless steel, a crocodile leather strap with a pin buckle, and push buttons and a crown in black ceramic combine to striking effect on this timepiece.

Swiss watchmaker Audemars Piguet was not content to create “just another model” with a Bucherer character for this collection. The brand then designed this fascinating new timepiece for Bucherer BLUE EDITIONS, embodying the spirit of their Royal Oak family. Discover the Audemars Piguet Royal Oak Offshore Chronograph Bucherer BLUE EDITIONS.

The Royal Oak Offshore Chronograph by Audemars Piguet from the Bucherer BLUE EDITIONS collection is available exclusively for Bucherer’s female clientele.

The Audemars Piguet Royal Oak Offshore Chronograph for women from the Bucherer BLUE EDITIONS collection.

Audemars Piguet – Royal Oak Offshore Chronograph

Chronograph for Bucherer’s female customers – a watch with a powerful, sporty character. It is a chronograph that embraces contrasts. 

  • The blue counters create a striking contrast against the white background of the dial, which is beautifully embraced by a diamond-encrusted bezel. 
  • The Royal Oak Offshore Chronograph Bucherer BLUE EDITIONS was created for Bucherer for the first time in a stainless steel and rose gold combination.

Discover the Audemars Piguet Royal Oak Offshore Chronograph Bucherer BLUE EDITIONS for women.

The dial of the Audemars Piguet Royal Oak Tourbillon Ultra Thin from the Bucherer BLUE EDITIONS collection dazzles with the sophisticated grid pattern on its dial.

The Audemars Piguet Royal Oak Tourbillon Ultra Thin from the Bucherer BLUE EDITIONS collection.

Audemars Piguet – Royal Oak Tourbillon Ultra Thin

This ladies’ watch by Audemars Piguet combines all the audacity and expertise of the brand. The Swiss watchmaker from Le Brassus is pleased to present its Royal Oak Tourbillon in an ultra-thin version.

  • This breathtaking complication is housed in a robust, sporty case crafted in a tasteful combination of stainless steel and pink gold.
  • The striking petite tapisserie design is especially beautiful against the deep blue dial and adds to the unmistakable character of this extraordinary timepiece.

Discover the Audemars Piguet Royal Oak Tourbillon Ultra Thin Bucherer BLUE EDITIONS.

 
The Manero Peripheral from the Bucherer BLUE EDITIONS watch collection is a homage to the city of Lucerne.

The Carl F. Bucherer Manero Peripheral from the Bucherer BLUE EDITIONS collection.

Carl F. Bucherer – Manero Peripheral

The petrol blue dial was created especially for the Manero Peripheral model, making this watch truly unique. This blue hue is also a homage to the city of Lucerne, where Bucherer has its roots.

  • The dial forms a fascinating contrast to the stainless-steel case and dark blue alligator leather strap. 
  • Independence, tradition and innovation: the Manero Peripheral Bucherer BLUE EDITIONS reflects the values of the Bucherer Group and of its visionary founder, Carl Friedrich Bucherer.

Discover the Carl F. Bucherer Manero Peripheral Bucherer BLUE EDITIONS.

Chopard has redesigned its iconic Happy Sport ladies’ watch for the Bucherer BLUE EDITIONS collection.

The Chopard Happy Sport from the Bucherer BLUE EDITIONS collection.

Chopard – Happy Sport

Bucherer BLUE EDITIONS collection, creating a sporty-chic version.

  • The exclusive watch features the characteristic Chopard Happy Diamonds.
  • This ladies’ watch is adorned with dynamic blue design elements.

The independent luxury houses of Chopard and Bucherer enjoy a very special business relationship: “Our relationship with Bucherer is based on sincerity, mutual trust and stability. All of these values are expressed by the colour blue. Blue is also associated with precision – something which is crucial in our industry,” says Chopard. Discover the Chopard Happy Sport Bucherer BLUE EDITIONS.

The blue fumé dial makes the Venturer Small Seconds by H. Moser & Cie. from the Bucherer BLUE EDITIONS collection an exceptional timepiece.

The Venturer Small Seconds by H. Moser & Cie. from the Bucherer BLUE EDITIONS collection.

H. Moser & Cie. – Venturer Small Seconds

Independent Swiss family company H. Moser & Cie. has created an exceptional watch to celebrate its close relationship with Bucherer: the Venturer Small Seconds.

  • The exquisite timepiece dazzles with its blue fumé dial.
  • The Venturer Small Seconds men’s watch is characterised by the blued Straumann® spring and blue balance wheel in its movement.

“The fumé dial is as blue as the midnight sky and embodies all the powerful symbolism of the colour, which also stands for loyalty. This is a colour that manages to surprise – it has that special something, making it equally suitable for business outfits and casual wear,” states Edouard Meylan, CEO of H. Moser & Cie. Discover the H. Moser & Cie. Venturer Small Seconds Bucherer BLUE EDITIONS.

The IWC Portugieser from the Bucherer BLUE EDITIONS collection.

IWC – Portugieser

The tradition behind the Portuguese family stretches all the way back to the precision nautical instruments used by seafarers to discover the world. A traditional line of nautically inspired precision instruments would be incomplete without a blue dial inspired by the sea. 

  • The Portugieser Chronograph BLUE EDITIONS for Bucherer offers a unique combination of a blue dial and a warm red-gold case.
  • The dial with its shimmering sun-pattern finish provides a discreet contrast to the white counters, while the red-gold hands provide a wonderful highlight.
Discover the IWC Portugieser.
The Master Ultra Thin Date Bucherer BLUE EDITIONS shows the full range of craftsmanship mastered by watchmaker Jaeger-LeCoultre.

The Jaeger-LeCoultre Master Ultra Thin Date from the Bucherer BLUE EDITIONS collection.

Jaeger-LeCoultre – Master Ultra Thin Date

The Master Ultra Thin Date by Jaeger-LeCoultre impresses with its sleek, effortless elegance. 

  • Jaeger-LeCoultre created this slim, elegant watch especially for the Bucherer BLUE EDITIONS collection.
  • This timepiece brings to life the full range of craftsmanship mastered by the watchmaker based in Le Sentier.

Jaeger-LeCoultre and Bucherer are ushering in a new era of their long-standing relationship with the introduction of this exceptional watch. Discover the Jaeger-LeCoultre Master Ultra Thin Date Bucherer BLUE EDITIONS.

The Jaeger-LeCoultre Master Ultra Thin Date Bucherer BLUE EDITIONS is the right watch for men who appreciate sleek elegance.

The Jaeger-LeCoultre Master Ultra Thin Date from the Bucherer BLUE EDITIONS collection.

Jaeger-LeCoultre – Master Ultra Thin Date

Jaeger-LeCoultre has created the Master Ultra Thin Date for the Bucherer BLUE EDITIONS collection. 

  • Crafted in 18K rose gold, the watch features a crocodile leather strap with a pin buckle. 
  • The minimalist design of this men’s watch makes it particularly elegant.

“The Master Ultra Thin Date from the Bucherer BLUE EDITIONS collection is the right watch for men who appreciate sleek, elegant design and Swiss-made quality,” explains Cédric Torres, Brand Manager for Jaeger-LeCoultre in Switzerland. Discover the Jaeger-LeCoultre Master Ultra Thin Date Bucherer BLUE EDITIONS.

The Longines Master ladies’ watch from the Bucherer BLUE EDITIONS collection reaches new heights of elegance with five sparkling diamonds and an elegant dark blue strap.

The Longines Master for ladies from the Bucherer BLUE EDITIONS collection.

Longines – The Longines Master Collection

The deep blue colour of this ladies’ watch stands for elegance and timelessness. With the Longines Master from the Bucherer BLUE EDITIONS collection, you will be wearing a modern classic on your wrist.

  • This ladies’ watch measures 36 mm in diameter.
  • Five sparkling diamonds and an elegant alligator leather strap add to the special elegance of this model.

The Master Collection from the Bucherer BLUE EDITIONS family is the crowning achievement of the long-standing partnership between Bucherer and the Longines watch brand. Discover the Longines Master Collection Bucherer BLUE EDITIONS for ladies.

The Longines Master Collection Bucherer BLUE EDITIONS was created exclusively for Bucherer customers.

The Longines Master for men from the Bucherer BLUE EDITIONS collection.

Longines – The Longines Master Collection

The Longines Master Collection Bucherer BLUE EDITIONS is available exclusively at Bucherer. This elegant, timeless men’s watch is already a modern classic.

  • The men’s watch measures 40 mm in diameter.
  • It features an automatic movement and a dark blue alligator leather strap.

With this watch on your wrist, you will be wearing a piece of success: the Longines Master Collection is the Swiss watch brand’s most successful collection worldwide. Discover the Longines Master Collection Bucherer BLUE EDITIONS for men.

Radiomir 1940 for the Bucherer BLUE EDITIONS watch collection.

The stainless-steel Radiomir 1940 by Panerai from the Bucherer BLUE EDITIONS collection.

Panerai – Radiomir 1940

Watchmaker Panerai has put a completely new spin on the Radiomir 1940 for the Bucherer BLUE EDITIONS collection.

  • The exquisite watch dazzles with its vertically brushed blue dial, which is housed in the iconic Radiomir 1940 case.
  • Watch enthusiasts will appreciate the P.4000 calibre, the first automatic movement by Panerai to feature an off-centre micro-rotor.

“This Bucherer BLUE EDITIONS timepiece is a homage to the highly successful, 20-year partnership between two luxury watchmakers, both of which uphold the same values and vision: quality, expertise and excellence,” states Carlo Ceppi, European Sales Director at Panerai. Discover the Panerai Radiomir 1940 Bucherer BLUE EDITIONS.

With the rose gold Radiomir 1940 watch by Panerai, an exclusive timepiece from Bucherer BLUE EDITIONS will be gracing your wrist.

The Panerai Radiomir 1940 in rose gold from the Bucherer BLUE EDITIONS collection.

Panerai – Radiomir 1940

Panerai has customised its Radiomir 1940 in rose gold in a special version for Bucherer BLUE EDITIONS.

  • An exclusive, vertically brushed dial in blue has been added to the iconic case of the Radiomir 1940.
  • Its P.4000 calibre is the first automatic movement by Panerai to feature an off-centre micro-rotor.

The colour blue is a nod to Bucherer’s roots in Lucerne as well as to the origins of Panerai and the brand’s close connection to the sea. Discover the Panerai Radiomir 1940 Bucherer BLUE EDITIONS. Discover the Panerai Radiomir 1940 Bucherer BLUE EDITIONS.

Piaget has redesigned its legendary Altiplano specially for the Bucherer BLUE EDITIONS watch collection.

The Piaget Altiplano from the Bucherer BLUE EDITIONS collection.

Piaget – Altiplano

This extraordinary timepiece from Piaget and Bucherer is bound to impress every watch aficionado. Piaget has redesigned its legendary Altiplano specially for Bucherer BLUE EDITIONS.

  • The elegant watch dazzles with its characteristic Piaget deep blue combined with 18K pink gold.
  • The sleek silhouette of the Altiplano has already broken many records, making this Bucherer BLUE EDITIONS model a one-of-a-kind piece.

“Piaget’s blue is subtle, nuanced and profound – a symbol for freedom. The fine midnight blue of a gentleman’s suit served as the inspiration for the dial of this incomparable watch – the kind of suit that an elegantly dressed man would complement with an equally elegant watch in pink gold,” says Quentin Herbert, International Marketing Director at Piaget. Discover the Piaget Altiplano Bucherer BLUE EDITIONS.